How To Dramatically Increase Your Keyword Ranking

SEO is a great place to start when you are first trying to obtain traffic to your brand new website.  SEO is a great form of online marketing, but I’d like to compare SEO vs. a pay per click advertising program.

As an SEO expert, I’ve learned that SEO can really bring a lot of traffic to your new website.  The way you can go about getting indexed into the search engine is an amazing thing.  Here is some great new for those of you who are just starting out your business.  You can obtain a lot of high quality traffic with SEO.

The big difference between SEO and pay per click is that your embarking on a new set of rules that is different from any other kind of internet advertising.  With SEO your just limited to using the selected keywords that you picked, whereas pay per click your message is blasted out to all kinds of people on the internet who are interested in buying your product or service.

Let me give you an example.  Let’s say you are doing a search on homes.  When we are talking about SEO, your traffic limitations are just with the keyword homes.  If someone went to the search engine and typed the word in houses, you wouldn’t be pick up by that customer.  You’re limited with the search engine traffic with the keyword phrases that you pick.

After you have done some testing and you have a product or service that has a high conversion rate, you can really begin to get frustrated with SEO because you’re limited to what keyword phrase someone is typing into the search engines.  The pay per click advertising program has no limitations.  Paid traffic your dealing with banner ads, pop-ups, newsletter advertising and the like and funneling in traffic that is wide open where as the SEO route is going to be limited to some extend.

You can probably get 2,000 hits per day with SEO if you’re really that good.  Would you like to know how many hits you can obtain through pay per click?  You can probably get about 2,000 hits per hour.

With SEO you have to worry about how many backlinks you have to obtain to get to rank well for a certain term and that takes time to climb the ladder, whereas a pay per click advertising program has the ability to generate tons of traffic to your brand new website in an unlimited amount of time.

All you have to do is make a few nice banner ads to test out to see which one works the best.  Then you just stick them all into a rotation of some sort.  Whatever banner works the best you keep and get rid of the ones that don’t work well.  These are just some of the tips that I have when you’re dealing with pay per click.

Because of the current rise of pay per click (PPC) advertising services such as Yahoo Search Marketing, Google and Microsoft adCenter, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients ought to invest funds on conventional SEO when they could basically commit money on PPC and witness quick results in the search engines.

Traditional Search Engine Optimization

First I will define what traditional SEO is. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases

Pay Per Click

Now I will define what PPC is making use of Google Adwords as an example. PPC or pay per click can be described as service in which an advertiser selects particular keywords or phrases and then creates a listing that will show up when somebody searches for that phrase. The advertiser chooses an amount they are prepared to spend for each and every click on their listing which results in a visit to their website – thus the term “pay per click”. At Google Adwords, you can bid anywhere from $.10 up to $50.00 for every click.

If other advertisers have picked the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is ready to spend the most shows up first and the others following in order. What PPC has granted one to do then is to easily “pay” their way to the top whereas conventional SEO takes a great deal of time and effort.

The overriding question then is how valuable is PPC and should it replace standard search engine optimization techniques?

Pros and Cons of Pay Per Click

First of all you must realize that PPC will never help improve your positioning in the typical search results. PPC listings most always appear in a “Sponsored or Featured” area which is usually at the top or side of the regular search results. While it really is nice to “show up first”, however recent studies by Comscore shows that clicks on paid search results has gone down over time, and is now ~22%. That means 3 out of 4 individuals will trust the results in the natural listing in contrast to the results in the PPC listing, and will click on the organic results – which are attributed to SEO.

Pay per click will not optimize your site so that it reflects who you are and what you offer. If your site is poorly optimized before you begin to advertise it with PPC, it will still be poorly optimized afterwards. Furthermore, the cost per click (CPC) is dependent on the ‘quality score’ of your web page. If it is not properly optimized for the search engines using SEO, you will always be paying more for your PPC ads compared to your competitors who have integrated SEO with their PPC advertising campaigns.

On the other hand, a well executed SEO plan will enhance your position in the organic search results. You will have a finely tuned web page that reflects who you are and what you provide. One particular client in the dry cleaning business was averaging 8% of their new client acquisitions from their web site. They employed a conventional SEO campaign targeting 7 keyword phrases and are now seeing 83% of new client acquisitions come directly from their website. They have been maintaining this campaign for a period of 6 months now at a cost of only $100 per month, in contrast to the $1000 per month they were previously spending on PPC marketing.

Another downfall to PPC is that when you stop paying for PPC advertising, your listings disappears and so does the traffic they bring. With the recent move by many PPC search engines to raise their minimum bid requirements, the prices for keywords are only going to increase over time as more advertisers join the market, bid higher prices for each keyword and fight for the important #1 position in the paid search listing results. With PPC advertising, it’s a bidding war that favours advertisers with bigger budgets.

In most cases, once you have excellent positioning in the regular search results via SEO, you will continually receive free traffic. It may require some minor adjustments from time to time but all in all brings in constant free site visitors so long as people are searching for your products or services. You will not be held hostage to having to continually throw money at search engines to maintain your listings.

SEO has to be the foundation of your online marketing strategy simply because in the long run, the rewards of SEO will far outweigh anything else you do.

Want to find out more about SEO? Visit AdVantage SEO on how to choose the best Search Engine Optimization service for your needs.

What is PPC-Coach.com?

Essentially, the PPC Coach program is marketed to individuals who want to employ Pay per click advertising to increase their earnings on the internet. It is a widely known fact in the IM community that PPC has the greatest opportunity for large profits yet also brings with it increased risk; PPC coach offers a variety of methods to minimize these risks and maximize the profits from PPC activities. (more…)

Fresh Egg are specialists in Web Design and build Web Sites with Search Engine Optimisation in mind right from conception of the project. Fresh Egg has concluded an exclusive partnership arrangement with Jellyfish, the UK’s leading agency dedicated to paid search. It’s a very exciting time and a great advancement because it now takes both companies into a whole new premier league! (more…)

What is PPC-Coach?

Essentially, the PPC Coach web site is marketed to webtrepreneurs who want to use PPC advertising to make money on the internet. It is widely known in the Internet marketing community that PPC has the greatest opportunity for large profits yet also brings with it increased risk; PPC coach offers a variety of methods to minimize these risks , therefore maximizing the potential rewards and profits of your PPC campaign. (more…)

The product as being the most weighted factor for a successful business is long-forgotten.. The old days where there were only a few vendors who offer what a lot of people are asking for are over. In that time it was not a problem to let customers know what a provider was offering. (more…)