We have a significant National Epidemic that the “Early Show”, based in New York, recently dedicated a spot to. This awful epidemic is being targeted on Social Media, in Magazine Articles and TV sitcoms in an endeavor to alert the public. What is unknown is, if this epidemic is a forced Lifestyle change, due to the economy, or a Choice.
This national epidemic is no longer confined to private settings such our home, over the years it has gained momentum and is now found in the work place, theaters, malls, schools and high class events such as the opera!
Alliances have formed against it, on social media sites, magazine articles feature it, Jerry Seinfeld did an episode about it and now it’s on CBS. What is driving it? Is This A Choice? or A Lifestyle Change. Has the economy pushed people so far down that they just don’t care anymore.
The “Early Show” hit the streets of New York City to get the publics perspective on the cause of this epidemic. After sorting through the interviews it is apparent that this Epidemic has been created solely by Choice, the right we possess as American Citizens, not an economic infliction on our Lifestyle.
I’m sure by now you’d like to know what all the excitement is over, what is the epidemic that has infiltrated society and is causing such a Buzz!!! Hold on to your hat, you may need to sit down, Our National Epidemic Is Sweatpants! It seems people are no longer wearing them just to the gym or to relax at home. They are being worn in public and a portion of our society can’t take it anymore!!!!
Hopefully, you were fortunate enough to catch this segment on the “Early Show”, if not you can check the archive files on their website and see a photo of a model rockin’ High Heels with her Sweatpants! No Joke! Roberts Rassi of Marie Claire’s was interviewed and stated, “If you wear Sweatpants, “You should always dress them up, always, always wear a heel.” He also said “Always wear something tailored, something with a sparkle, a blazer or a sharp shirt.” You know people will actually do this, right! What an astute marketing strategy, transforming a new Fashion Trend from a, so called, “Epidemic.”
The fashion industry can’t fight it and doesn’t make much money off of it. So they set out to market a “New and Improved” look to an old favorite with accessories and heels. This commonly used concept has been seen in household product commercials for decades. Being a marketer myself I find the Epidemic strategy to be pretty savvy.
As for Roberts Rassi’s fashion advice, I can say with conviction that I will NEVER wear heels, a blazer or anything tailored or with a sparkle with Sweatpants. I work at home and want to be comfortable while in my comfort zone. I am an Internet Marketer, if you’d like to wear your sweatpants to work check this out.
Always Comfy,
Learn more about Marketing Opportunities. Stop by Tammy Bell’s site where you can find out how you can work at home and increase your income part time or replace your income and fire your boss.
